Are you spending loads of time trying to promote your business? Are you shelling out cash left, right and center on “advertising” that is producing very few returns? Do you offer a great product or service, yet no one seems interested? If you answered yes to one or more of these questions, I just might be able to help you.
You see, consumers are a picky crowd. There are certain “buttons” that need to be pressed before they will ever be persuaded to buy from you or contract your service. You may be paying through the nose for advertising, but if you’re not seeing results, you’re probably not pressing the right buttons with your potential customers.
The fact is, folks may be attracted to the price you offer; however, no one will commit unless they are convinced of the benefits your product will bring to them personally. Business marketing companies are aware of this fact, and can help you to capitalize on it through five simple tactics:
1. Raising awareness
This is square one. If no one knows about you or what you offer, it just makes sense that you aren’t seeing sales. You may even be advertising and getting your name out there, but stop and evaluate why you aren’t seeing greater results. Business marketing companies will know HOW to get your message across and WHO to target.
2. Promoting the Benefits
As noted, if folks don’t see how you can benefit them, they won’t give you the time of day. Price is a factor, yes, but many people are willing to pay large sums of money for a product (often one that they don’t necessarily need), simply because they feel the benefit outweighs the price.
What benefit does your product or service provide to your customers? A business marketing company can help you to list those benefits and promote them to your audience.
3. Raising Value
In the same way, if a customer feels a product has value, they’ll be willing to pay a considerable price. Here again, ask yourself why customers should value your product. The more benefits your product provides, the greater its value.
Business marketing companies can help you to create that perceived value across the full spectrum of your advertising. Rather than passing on by, customers will recognize value, sit up, an take notice.
4. Answering Needs
Consumers have needs. This much is obvious. But how do they know you’re the one to meet those needs? Business marketing will help you persuade customers that your product or service will meet their needs by making life easier, making them feel better, saving them time, or whatever the case may be. It’s all about education and matching the answer to the need.
5. Making You Accessible
If you search for your service online, does your business even show up? Can people contact you, purchase your products or contract your services easily and quickly? Marketing companies will help you make your products accessible to people when and where they are needed.
- Effective Customer Service Via Social Media – What You Need to Know (leccoworkshop.com)