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Google is currently the number one search engine on the Internet and you need to be on the first page of the search results to get customers to notice you. This is particularly important for local businesses and Google has as a consequence provided many tools to help you

Why You Should Be Using Google Places For Your Business Advertising

Choosing how to get your business advertised on the internet is not an easy decision. There are so many different advertising platforms offering you incredulous amounts of traffic in exchange for large amounts of your advertising budget. With so many options available it’s difficult to know who to believe and who to trust. I’d like to make you aware of a new way of marketing and promoting your business that many of your competition have likely never even heard of. It’s called Google Places and has many benefits which I’ll now discuss in more detail

A huge advantage of using Google Places is that it’s very easy to set up your listing. If you know how to type and operate a mouse then you’ve got the essential skills required to set up a basic listing Everything is step-by-step although there are certain insider strategies you need to be aware of to maximize the effectiveness of your Google Places ad. Hopefully you now understand the key benefits of getting your business listed on Google Places. Considering it’s free, owned by the number one search engine in the world and easy to set-up the decision to choose Google Places as part of your overall marketing strategy is an easy one to make

 

Your Business Needs to be on Google+

Beginning with Facebook, Twitter and many others, social networking has taken on a new value in the world of online business. With updates arriving daily, the ability for a group of consumers to connect with and influence business has never been greater. Conversely, the opportunity for businesses to connect in a meaningful way with their customers has been a component not fully realized until now. Recognizing the incredible opportunities available to the innovative company, Google, long a front runner in the world of technology and social networking has once again expanded their impressive list of achievements to include the online business community. Their presiding goal of allowing the independent business person the tools to make their small businesses competitive with world-wide conglomerates is a breathtaking advance in technology. Beginning with the original rollout of Google+, which with dedicated service has begun to rival Facebook and Twitter, the parent company Google set out to realize their vision. Continuing their strong tradition of forward thinking and understanding that laying the groundwork with business required several different components, not just the social communication aspect, Google set about constructing a series of Apps that overlapped and all worked together to guide a business through any needed activity. With the online business community clearly in mind, the available opportunities for positive growth potential on Google+ is abundant and full of developing avenues.

With the timely arrival of Google+ the moment is now for the savvy entrepreneur to make these newest tools available to their own enterprise. By joining the Google+ network and establishing a web presence, the available rewards will soon become apparent. Not only will the business cement its name and trademark early on, but the ability to link with the ever emerging newer Google+ clientele only increases. By riding the forefront of developing technology, the savvy business will demonstrate the wide range of knowledge and attention to detail that every successful operation depends on.

Google AdWords and Your Business

Adwords advertising is, essentially, the 21st century equivalent of direct marketing, allowing advertisers to test ideas in hours rather than months; and it can be done very effectively for a few hundred pounds and certainly considerably less than thousands. The big advantage of this approach is that you can save yourself a lot of money in the long run and take away the majority of the risk involved with starting a new business.

Google Analytics Uses and Tips

Google Analytics is probably the most well-known and widely used of all the web analytics application. It is a publicly available free tool provided by Google that can be used to analyze your web traffic to your website or blog. Since its inception, Google Analytics has added more and more plug-ins and features, making it perfect for just about every type of user. Because of its straightforwardness and high level of usability even for its more advanced features, it is a tool that can be used by both website owners and professional SEO marketers.