If you’re a business that is in the know, you’ve probably heard some talk about Google Places lately. You may have even heard a lot about it, considering Google Places is one of the fastest growing free marketing tools being offered by Google today. What is it all about? Google Places is linked to Google Maps, its aim being to have a web page for each and every location listed on Google Maps. This way, when Internet browsers search for a business in their area, their Google search returns will yield listing of all applicable Google Places, as well as place identifiers on the coinciding Google map. This is a powerful advertising tool for businesses – like the yellow pages on steroids. Currently, there are over fifty million verified places on Google Maps, but only four million businesses have claimed their Places page. If you have not yet claimed your Google Places listing, here are three reasons why you need to do it today:
You can customize your Google Places page to your business, and in real-time. In addition to listing your business’s basic information, including hours of operation, product/service offerings, coupons, photos, videos, service areas and more, you can also provide real-time updates for your customers via Google’s online Local Business Center. Never before has it been easier for you, the business owner, to communicate with such a large audience with just a few taps on the keyboard.
Google will provide businesses on Google Places with free photo shoots. Now, in select cities, Google will send a professional photographer out to your business for a free interior photo shoot. These photos can be used to supplement or substitute photos you upload yourself.
Provide visitors to your business’s Google Places page with a customized QR code. Want to really be on the cutting edge of techno marketing? Download a QR code to your Google Places page and then put the same code on business cards and other marketing materials. This will enable customers to scan the code with their smart phones in order to be taken directly to your business’s Google Places page.
As you can see, there are many benefits to claiming your Google Places page listing, and they are free! You don’t have to be a business brain to understand how great a deal that is. If you want to truly optimize your Google Places page and get on the fast track to advertising in this techno-centric market, contact Bridge Enterprises. We can be reached by phone, at 01531 828200, or email: [email protected]
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