Internet marketing opportunities abound, some of them being more effective than others. Google Adwords has been around for a long time and it tends to be one of the most trusted and relied-upon programs.
Making the most of your Google Adwords campaign will depend on doing proper keyword research and knowing when to launch this kind of marketing. Getting professional assistance will often be the best option for making the most of the Google internet promotion program.
What is Google Adwords
For a start, it is essential to understand the specifics of this online marketing program.
As the name suggests, this is a service provided by the biggest search engine and it allows for websites to have their sponsored listings on the search engine results page (SERP). These sponsored links will usually appear on top of the organic results or in a side column.
The program has become so successful that it has turned into Google’s main source of income. According to 2012 statistics, Google Adwords generated revenue of 42.5 billion dollars. Advertisers have to pay each time the link gets clicked on, which classifies Adwords as a pay per click (PPC) opportunity.
Using Adwords is a very simple task. The business owners that want to try the opportunity have to set their daily budget and choose the keywords that their listing will appear for. The popularity of the keywords of preference will determine how much each click on the ad will cost. Naturally, the most competitive keywords are the most expensive ones. This is why keyword research is vitally important for getting the most of Adwords and for keeping the budget down.
Benefits of Using Such Ad Campaigns
Using Google Adwords marketing campaigns will result in a range of marketing advantages for your company.
Adwords is one of the most affordable methods of reaching a highly targeted audience. If you are trying to achieve good ranking for a website in a highly competitive niche, you should consider occasional Adwords campaigns. While working on improving your organic SEO, you will still be getting significant Google traffic.
Google has a range of analytics tools that you can use to assess the effectiveness of your campaign. These tools increase accountability and make it easier for you to adjust the campaign on the go. You will also get instruments that are suitable for keyword research and picking the phrases that will deliver the best results.
Finally, by using Adwords you will be paying solely for actual clicks. This means that the budget you dedicate to marketing will deliver results. The people clicking on the sponsored Google result will visit your website and get a chance to learn more about your products and your content, which is precisely what you are going to be paying for.
Tips for Choosing the Right Keywords
Keyword research – though essential for the success of an Adwords campaign, it could be difficult to do. This is especially true for website owners and webmasters that are just getting started and have limited experience.
Using the Google Adwords tools is one of the options for learning more about the keywords, their popularity and their cost. Once the preliminary analysis is completed, you will decide whether a particular keyword is suitable for the promotion of your site.
The more specific a keyword is, the better. It will drive targeted traffic to the website. Think about the ideal audience and the topics that these people are interested in. Use this analysis for the selection of industry-specific and relevant keywords.
Upon the completion of your initial research, you should start thinking about variations. These include plural and singular forms of the keyword, a keyword accompanied by a geographic term, synonyms and even misspelled versions of the main keyword. Such variations will often have even better performance than the original keyword you were interested in. Sit down and write a list of all the options that you have. Remove negative keywords from the list – these are the ones that should be excluded from the searches. Stick to the more specific keywords since the broad terms will probably draw general traffic to your website.
Do you need help for the execution of adequate keyword research? Trying to make the most of your Google Adwords campaign? We can help you get there! Bridge Enterprises is a search engine optimisation and online marketing company that relies on the latest technologies and trends in the niche. Based on your preferences, we will do keyword research and talk to you about the execution of your Adwords campaign. Contact us today, if you are located in Gloucestershire, Worcestershire or Herefordshire.