“When I want to find something, I turn to Google.”
Although potential customers may not outright articulate those exact words, the words do reflect their actions. Tens of millions of people use Google to look things up online and do so every single day. A helpful door opens here for small businesses looking for an effective advertising strategy to reach customers. Search engine optimization (SEO) helps immensely with this cause since SEO work contributes directly to improving a Google ranking. The higher a small business’ website ranks in Google, the more “internet surfing eyes” see it.
Concerns exist on the part of many about whether or not SEO work is capable of actually helping improve business. Seeing a website listed at the top of the search engine results is definitely a positive thing, but does the presence contribute to better sales? As SEO Gloucester teams are sure to point out, proper SEO work is definitely helps with the cause of drawing in customers.
While people do use the internet to search for businesses, products, and services, they are not going to perform a Quixote-like search through pages and pages of search engine results. They generally look only at the first page. A certain percentage look at the listings on the second page. Very, very few are going to go to the third page and beyond.
In order to reach the vast majority of traffic, effective SEO work must be done to put a website on the first page of the rankings. Arriving at a high ranking is only going to be possible through dedicated work. In the competitive landscape of internet marketing, hoping for random results is just not recommended nor is it feasible.
Business of all sizes need to draw in customers and generate revenues. All avenues capable of supporting this goal are worth exploring. Search engine optimization work, done in support of a solid online advertising campaign, helps with bringing in customers and boosting revenues.
The high number of eyes that see the business in the Google rankings are going to be converted into traffic to the site. From there, the possibilities exist that these visitors turn into conversions – i.e. paying customers. The higher the volume of traffic, the higher the potential for conversions.
Of course, other factors must be taken into consideration here as well. The business must have something to offer potential customers, and the website really should look impressive. Ultimately, customers have to find the website and this is where solid SEO work proves extraordinarily helpful. More than helpful, SEO work is essential to revenue generation. This is true not only for businesses involved mostly in online commerce, but those running brick and mortar stores as well. Ultimately, a solid ranking in the search engine calls attention to would-be customers. In short, the ranking results let customers know a business exists.
And then there is another important aspect to search engine optimization work.
Finding a business is clearly important. High rankings puts a business right in front of the eyes of someone searching the internet. Does this automatically contribute to the person making a purchase? Google rankings do tie-in with marketing psychology.
Websites that are found at the top of the Google search engine rankings do have an impact on the minds of those who come across the listings. A business listed in the primo spot of the Google rankings is sure to come off as important. People do associate success and quality with the top spots of the Google rankings. Websites at or near the top of the listings are sure to leave a positive impression in people’s minds.
People who think highly about a business are going to be much more likely to patronize a business. So, even if a website is turning up at a decent position of 12 or 15, having SEO work done to drive that position up higher would not be a bad plan at all.
Creating a solid impression in a customer’s mind is always capable of helping them make a decision regarding who to make a purchase from. Customers want to buy from the best. Solid SEO rankings do a lot to help ensure the perception of being “the best” is placed in people’s minds.
And it would not hurt to have the best SEO Gloucester service on the job either. In fact, anything less than the best could undermine the ability to achieve even a minor level of success. Keywords have to be meticulously researched and links have to be built slowly and reliably. Less-than-stellar SEO services are not capable of delivering these types of results. Worse yet, some could even get a client into trouble with Google due to performing undesirable actions.
Google has become much stricter in recent years about the rules regarding SEO work. Haphazard SEO strategies usually lead websites to losing Google ranking – a disastrous outcome! By having the right team handling the SEO work, all proper SEO rules end up being followed and no damage is inflicted.